Branding 101

Written by Don Mennig, Executive Director Marketing, ASI

Who Do You Love?

Most everyone has a favorite brand of beer, jeans, and automobile – personally, I’m a Guinness, Calvin Klein, Mercedes kind of guy.

More than likely you can rattle off a list of 10 of your favorite brands.

The question is do you know why they are your favorite brands? More importantly, can you define what makes them a brand? Is it the logo? The packaging? Is it the advertising?


Seven Steps to a Successful Promotional Campaign

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

Ready to plan your next promotion? You and your consultant will discuss these seven important elements to help you plan the best promotion for reaching your objective:


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